When artificial intelligence meets teenage fame
Can you cheat your way to stardom? In Alle Kender Kaiser, we meet Kasper, who stumbles upon an advanced AI. He uses it to transform himself into the famous musician “Kaiser” to win the attention of the pop star Ida. But as success grows, so does the dilemma: Is it talent, or is it just technology?
Cracking the code to the “unreachable” audience
How do you engage a generation that has abandoned traditional media? For public broadcasters, boys aged 9-14 are the missing link – notoriously difficult to reach and even harder to retain. With Ultra Gaming, Highwire didn’t just build a channel – we built a massive digital community that successfully brought this elusive audience back into the public service fold by meeting them exactly where they are.